Mod Dolly is a British fashion label designing for the girl who strives to be more creative in her everyday style.

Founded by designer Amy He, our Journey began in 2012 with nothing more than a single domestic sewing machine and a small bag of fabrics. Fast forward 6 years and Mod Dolly is now stocked around the world in independent stores and online boutiques.

Our small team is made up of talented individuals who all share a love for unique design and detail and every piece is carefully designed in-house with the vintage girl at heart.

Follow our journey on our new instagram page- @moddollylondon