Welcome to Mod Dolly- a premium and contemporary clothing label based in London. We design for the girl who strives to be more creative in her everyday style. We like to combine current trends with playful pieces and have a keen eye for details that make our styles stand out. 

Our Journey began in 2012 with nothing more than a single domestic sewing machine and a small bag of fabrics. Fast forward 5 years and Mod Dolly is now stocked around the world in independent stores and online boutiques.

Our small team is made up of talented individuals who all share a love for unique design and every piece is carefully created in-house with the vintage girl at heart. As we control 75% of our production, this means we can bring out new items weekly and roll out mini collections almost every month.

At moddolly.com you can find seasonal ready-to-wear collections as well as a signature range available all year round.

2016 saw the opening of our first retail shop based in Wigan, Lancashire. The shop stocks our own label alongside independent brands.